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Ugly Stik Elite Casting RodThe Ugly Stik Elite series just got better, featuring 35% more graphite than Ugly Stik GX2 for a lighter weight rod, while maintaining the legendary toughness you've come to expect from Ugly Stik. The Elite Series rods feature Ugly Tech construction, premium cork grips, Ugly Tuff guides and the Ugly Stik Clear Tip design.

The EDGE 3700® hook box takes customizable organization one step further by giving anglers a clean and protective environment to store hooks

The Berkley® Crappie Buster Kit provides Crappie Anglers with Gulp

Ugly Stik reels are made for anglers demanding durability out of their gear

to crank up the commotion and elicit brutal strikes

and the Ugly Stik® Clear Tip® design

making it easier to palm and cast

Still 50% Stronger* Now 30% Lighter** Introducing the Ugly Stik® Carbon Catfish rod series featuring 100% graphite for a lightweight rod

The Greys FIN reels set a new standard in performance fly reels at an affordable price

Improved design with dual compartments designed for use with multiple bait types

Perfectly crimped

The Plano EDGE Lipless Box stores and protects up to 40 individual Lipless crankbaits (size dependent)

Offering serious anglers with a rod with increased strength and improved weight and sensitivity