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Textbook of Rural MarketingIn recent years, rural markets of India have acquired significance, as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution, the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context, a special marketing strategy, namely, rural marketing has emerged. Rural India with its traditional perception

Khammam in Andhra Pradesh

he tried to penetrate behind the conventionalities of speech and popular ideas of the reality of things

Devi Baruah

development agencies

(b) to determine the soundness of the long term financial policy of an enterprise

and unfolds a wider spectrum of relevant materials from early British days till the present time

To grasp the deeply religious impulses which find utterance in these passages they have to be carried to the inner chamber in which one quietly faces life’s questions in the presence of God

The author also has made an attempt to understand social capital through a relational network that can facilitate some tangible resources or capital which influence directly or indirectly the process of governance for promoting development

health and family welfare training centres

The period of seventies chosen for the present study had significance because it witnessed tremendous achievements as well as divergent policy directives

IT indicates towards serious lacuna in planning

she had worked as a Lecturer at Kamla Nehru Women’s College

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